Scenario Planning

The Link Between Future and Strategy

By ,

Publisher: Palgrave Macmillan


Language: English | Number of Pages: 192 | Format: Hardcover

Isbn-10: 0333993179 | Isbn-13: 9780333993170 | Publish date:  | Edition 1

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Book Description
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.