The leading US writer on the growth of commercialism in schools here provides an historical overview of how commercial activity in educational settings has grown into a massive global force. He traces the development of the situation today, in which ...
children and teenagers are bombarded daily with often inappropriate marketing messages, while profit-making or corporate forces operate behind the scenes in all areas of education. Both the marketer's and the educationalist's perspectives are offered for evaluation, while Molnar steers a critical course between the two to provide broader insight into the distinction between commercial propaganda and democratic pedagogy.
Number of pages: 186
Date of publication: 23/02/2006
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