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How Tesco Is Winning Customer Loyalty
Book Description
* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme
Book Details
- English Books
- Hardcover 276 Pages
- ISBN-10: 074943578X
- ISBN-13: 9780749435783
- Publisher: Kogan Page
- Pub date: Mar 01, 2004
- Dimensions: 24 cm x 15 cm x 2 cm Just how big is that?
