Containing 14+ hours of video instruction in this comprehensive LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you're likely to encounter, while helping ...
you implement timeless strategies for delivering superior long-term results. You'll learn how to * Identify and leverage new search engine marketing opportunities arising from social media * Align search engine marketing with your company's evolving strategic and tactical goals * Implement programs that drive sustainable improvements- not counterproductive quick fixes * Systematically optimize your existing Web site search programs * Manage the unique marketing challenges associated with large sites * Create monthly scorecards and use them to drive improvement * Provide effective guidance to content developers and designers in language they'll understand * Automate checking and reporting for every page on your site * Choose effective target keywords, optimize your content, and attract links * Make the most of Google, Yahoo!, Live Search, and specialized and local search tools * Measure site-wide success rates across multiple systems and technologies * Hire the right SEO consultant-and avoid the wrong ones * Set your budget with a focus on profitability, customer acquisition, providing lifetime value Whether you're a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
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Date of publication: 15/02/2011
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