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Book Description
- This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
- One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
- Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
- Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
- Book Details
- English Books
- Rating:
(1)
4 stars 
3 stars 2 stars 1 star - Paperback 550 Pages
- Edition: Pap/Onl
- ISBN-10: 0470175001
- ISBN-13: 9780470175002
- Publisher: Wiley
- Pub date: Dec 10, 2007
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