Secret Formula

How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

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"A clear, convincing, anecdotal, often fascinating portrayal not just of Coca-Cola's corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness."--The Financial Times
Jw.
Ha scritto il 02/09/11
Nice to read about The United Tastes of America, Coca Cola. Not really of story of : do like this and you will be as successful, but more a historical account of how Coca Cola got started and what happened inside/outside the company. Interesting how...Continua

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