Segmentation & Positioning for Strategic Marketing Decisions

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Useful to both consumer marketers and business-to-business researchers, this detailed and engaging book delves much more deeply into segmentation than other marketing handbooks. Myers mediates between discussing the intricacies of segmentation and ...Continua
Ha scritto il 05/07/07
Among the market segmentation books, this one emphasize a lot on categorizing your data using different standards.

On techniques, such as branding, positioning etc, it's just like a normal market segmentation book


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