By George Lois
Publisher: Phaidon Press
Language:English | Number of Pages: 272 | Format: Hardcover
Isbn-10: 0714842842 | Isbn-13: 9780714842844 | Publish date: 05/03/2003
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(b. 1931) was a leader of the Creative Revolution of the 1960s and is the mind behind an astonishing array of branding campaigns and unforgettable magazine covers during his fifty-year career. Among Lois's creations are the 'I want my MTV' campaign that first featured Mick Jagger; dozens of controversial covers for Esquire magazine, including Andy Warhol drowning in a can of Campbell's soup; and the legendary 'Think small' campaign for Volkswagen.
Lois recounts all of these campaigns and more than 130 others in this irreverent and entertaining book showcasing his most influential celebrity campaigns and covers, featuring stars such as Frank Sinatra and Claudia Cardinale, sports greats like Muhammad Ali, famous politicians and peacemakers, and clients ranging from Olivetti to Pepsi, USA Today to Cutty Sark whisky. Illustrated with the original ads and images, $ellebrity presents the stories behind the ads, explaining how each ad was conceived and produced, and the unexpected pitfalls, scuffles, and friendships that ensued as Lois 'angled and tangled' with the stars.