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Selling The Wheel

Choosing The Best Way To Sell For You Your Company Your Customers

By Jeff Cox, Howard Stevens

(2)

| Paperback | 9780684856018

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Book Description

Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient paContinue

Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers -- lessons that will help you identify the right way to sell successfully.

Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, salespeople, and entrepreneurs everywhere.

Critics

  • Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, and Your Customers By Jeff Cox and Howard Stevens

    Selling in the new centuryMy granddaddy could sell anything. When the shoe company pensioned him off after 50 years, he went straight to work for a little outfit selling customized pens and plaques. He couldn't stand not to sell. And I can't sell to ... (read full critics)

    bookpage published on Tue, 14 Sep 2010

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Book Details

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  • English Books
  • Paperback 255 Pages
  • Edition: 1st Touchstone Ed
  • ISBN-10: 0684856018
  • ISBN-13: 9780684856018
  • Publisher: Touchstone
  • Pub date: Jan 03, 2001
  • Dimensions: 1355 mm x 903 mm x 65 mm Just how big is that?
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ISBN Edition List Sale Seller
9780684856018 Paperback $16.99 $11.61 bn.com
-- $13.99 ebooks.com
$16.99 $12.59 The Book Depository
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