Semiotics, Marketing and Communication
Beneath the Signs, the Strategies (International Marketing Series)
By Jean-Marie Floch, Robin Orr Bodkin (Translator)
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Book Description
Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or sContinue
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- English Books
- Hardcover 225 Pages
- ISBN-10: 033376014X
- ISBN-13: 9780333760147
- Publisher: Palgrave Macmillan
- Pub date: Dec 12, 2001
- Dimensions: 1419 mm x 903 mm x 129 mm Just how big is that?
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780333760147 | Hardcover | $140.00 | $135.19 | The Book Depository |
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