There's a lot of interesting Sci-fi written for the Young Adult crowd these days. While the themes could have been dealt with in a deeper way, I think, and deserved a longer book, So Yesterday makes its point--that marketing has a powerful hold over our lives, and we should be cautious around those who manipulate it.
Also, it encourages the fresh, throw-a-wrench-into-the-system thinking that more young people need to appreciate--although it comes dangerously close to exalting destruction and chaos for their own sake....Continua
I thought this book had a very interesting concept. I find it hard to believe that companies would actually pay kids to look for and create new trends, but then again, I wouldn't put it past them to make a buck. While I wasn't completely impressed with the book I think it might be a good book to discuss for teenagers. I think it raises some interesting concepts when it comes to consumerism and why people buy what they buy or like what they like. I kind of found it annoying that the author kept hinting at "product placement" but did not come out and say what product/brand was being referred to. Some were very obvious while others were not. Nike was the big one that the book centered on....Continua