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So Yesterday

By Scott Westerfeld

(9)

| Paperback | 9781595140326

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Book Description

Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big-pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque's job is finding themContinue

Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big-pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque's job is finding them for the retail market. But when a big-money client disappears, Hunter must use all his cool-hunting talents to find her.Along the way he's drawn into a web of brand-name intrigue—a missing cargo of the coolest shoes he's ever seen, ads for products that don't exist, and a shadowy group dedicated to the downfall of consumerism as we know it.

Critics

  • SO YESTERDAY

    Seventeen-year-old Hunter is aptly named. He's actually a "cool hunter" --- a Trendsetter whose job is to find "the latest thing" and make it a must-have for everyone. He meets Jen, a true Innovator (defined as the first person to do something totall ... (read full critics)

    teenreads published on Thu, 16 Sep 2010

  • SO YESTERDAY

    Seventeen-year-old Hunter is aptly named. He's actually a "cool hunter" --- a Trendsetter whose job is to find "the latest thing" and make it a must-have for everyone. He meets Jen, a true Innovator (defined as the first person to do something totall ... (read full critics)

    teenreads published on Mon, 13 Sep 2010

3 Reviews

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  • There's a lot of interesting Sci-fi written for the Young Adult crowd these days. While the themes could have been dealt with in a deeper way, I think, and deserved a longer book, So Yesterday makes its point--that marketing has a powerful hold over our lives, and we should be cautious around those ... (continue)

    There's a lot of interesting Sci-fi written for the Young Adult crowd these days. While the themes could have been dealt with in a deeper way, I think, and deserved a longer book, So Yesterday makes its point--that marketing has a powerful hold over our lives, and we should be cautious around those who manipulate it.

    Also, it encourages the fresh, throw-a-wrench-into-the-system thinking that more young people need to appreciate--although it comes dangerously close to exalting destruction and chaos for their own sake.

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    WingmanX said on Jul 1, 2008 | Add your feedback

  • I thought this book had a very interesting concept. I find it hard to believe that companies would actually pay kids to look for and create new trends, but then again, I wouldn't put it past them to make a buck. While I wasn't completely impressed with the book I think it might be a good book to dis ... (continue)

    I thought this book had a very interesting concept. I find it hard to believe that companies would actually pay kids to look for and create new trends, but then again, I wouldn't put it past them to make a buck. While I wasn't completely impressed with the book I think it might be a good book to discuss for teenagers. I think it raises some interesting concepts when it comes to consumerism and why people buy what they buy or like what they like. I kind of found it annoying that the author kept hinting at "product placement" but did not come out and say what product/brand was being referred to. Some were very obvious while others were not. Nike was the big one that the book centered on.

    Is this helpful?

    SheReads said on Mar 6, 2007 about the Hardcover edition | Add your feedback

Book Details

  • Rating:
    (9)
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  • English Books
  • Paperback 240 Pages
  • Edition: Reprint
  • ISBN-10: 1595140328
  • ISBN-13: 9781595140326
  • Publisher: Razorbill
  • Pub date: Sep 08, 2005
  • Dimensions: 1355 mm x 903 mm x 129 mm Just how big is that?
  • Also available as: Hardcover, Audio CD, Audio Cassette and Others
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ISBN Edition List Sale Seller
9781595140326 Paperback $8.99 $8.09 bn.com
-- $7.99 ebooks.com
$8.99 $8.49 The Book Depository
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+ 3 copies tradable: 1 in USA
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