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Social Media Metrics

How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)

By Jim Sterne

(20)

| Hardcover | 9780470583784

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Book Description

The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your adverti Continue

The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired

Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

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  • 1 person finds this helpful

    mi aspettavo qualcosa di più...

    ... da un libro sulle metrics, in particolare su quelle relative ai social media. non che volessi la lista dei kpi come se fosse quella della spesa ma a parte qualche concetto interessante e qualche suggerimento su siti da visitare, non mi ha arricch ...(continue)

    ... da un libro sulle metrics, in particolare su quelle relative ai social media. non che volessi la lista dei kpi come se fosse quella della spesa ma a parte qualche concetto interessante e qualche suggerimento su siti da visitare, non mi ha arricchito un granchè.

    Is this helpful?

    aincalza said on Jul 1, 2010 | Add your feedback

Book Details

  • Rating:
    (20)
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  • English Books
  • Hardcover 272 Pages
  • ISBN-10: 0470583789
  • ISBN-13: 9780470583784
  • Publisher: Wiley
  • Publish date: 2010-04-05
  • Dimensions: 168 mm x 993 mm x 1,483 mm
  • Also available as: eBook
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