Sony vs Samsung

The Inside Story of the Electronics' Giants Battle For Global Supremacy

by | Editor: Wiley
Average vote of 2
| 1 total contribution of which 1 review , 0 quotes , 0 images , 0 notes , 0 video
" Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang sho ...Continua
Pearlgal
Ha scritto il 23/02/12
Anyone interested in business strategies (esp about the transition of Asian corporation) shouldn't miss it. It's thought provoking to see how Sony's restructuring create disincentive for BU stop innovation and therefore fail to catch up the latest di...Continua

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