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Book Description
For courses in Sports Marketing, offered in the College of Business, or in Sports Administration programs.
Sports Marketing takes a strategic business perspective. Organized around a framework of the strategic marketing process that can be applied to the sports industry, this Continue
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Book Details
- English Books
- Hardcover 640 Pages
- Edition: 2
- ISBN-10: 0130407917
- ISBN-13: 9780130407917
- Publisher: Prentice Hall
- Pub date: Jun 28, 2001
- Dimensions: 1548 mm x 1161 mm x 194 mm Just how big is that?
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780130407917 | Hardcover | $105.00 | $84.00 | bn.com |
| $105.00 | -- | The Book Depository | ||
| Other editions → | ||||
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