Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating desktop newsletters to online ...
publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business.
Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of: *raising start-up money *attracting the best help *choosing the right marketing strategies *creating a solid subscription base *building loyalty among readers and advertisers *competing effectively against even the biggest adversaries
The 3rd edition is completely updated and revised to focus on making a profit in a tight market, as well as the latest trends in online publishing. It also provides current examples of successful strategies and the latest industry statistics.
Number of pages: 384
Date of publication: 01/09/2002
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