Hooray! You have added the first book to your bookshelf. Check it out now!
Create your own shelf sign up
[−]
  • Search Digit-count Valid ISBN Invalid ISBN Valid Barcode Invalid Barcode

Strategic Brand Management

By Kevin Lane Keller

(4)

| Paperback | 9780131105836

Like Strategic Brand Management ?
Join aNobii to see if your friends read it, and discover similar books!

Sign up for free

Book Description

For upper-level undergraduate and MBA courses in Brand Management, Brand Strategy, Product Management, and Marketing Strategy. Written by today's leading authority in brand management. Incorporating the latest thinking and developments from both aca Continue

For upper-level undergraduate and MBA courses in Brand Management, Brand Strategy, Product Management, and Marketing Strategy. Written by today's leading authority in brand management. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so.

0 Reviews

Login or Sign Up to write a review

Book Details

  • Rating:
    (4)
  • English Books
  • Paperback 788 Pages
  • ISBN-10: 0131105833
  • ISBN-13: 9780131105836
  • Publisher: Pearson Higher Education
  • Publish date: 2002-08-01
  • Dimensions: 187 mm x 1,147 mm x 1,509 mm
  • Also available as: Hardcover
Improve_data of this book