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Subject To Change

Creating Great Products & Services for an Uncertain World: Adaptive Path on Design

By Peter Merholz,Todd Wilkens,Brandon Schauer,David Verba

(39)

| Paperback | 9780596516833

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Book Description

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin b Continue

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.

Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.

In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

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  • 1 person finds this helpful

    Adaptive Path's summary of the experience design process. It's a short book and is concerned with giving a broad overview of the discipline and its benefits.

    As such it is more written to get converts than to provide those already converted wit ...(continue)

    Adaptive Path's summary of the experience design process. It's a short book and is concerned with giving a broad overview of the discipline and its benefits.

    As such it is more written to get converts than to provide those already converted with a lot of new material. The book is filled with argumentation to help you win over the people you have to work with to an experience strategy.

    Is this helpful?

    alper said on Aug 29, 2008 | Add your feedback

Book Details

  • Rating:
    (39)
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  • English Books
  • Paperback 198 Pages
  • ISBN-10: 0596516835
  • ISBN-13: 9780596516833
  • Publisher: O'Reilly Media, Inc.
  • Publish date: 2008-02-25
  • Dimensions: 129 mm x 1,225 mm x 903 mm
  • Also available as: eBook
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