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Super Crunchers

Why Thinking-by-Numbers Is the New Way to Be Smart

By Ian Ayres

(15)

| Hardcover | 9780553805406

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Book Description

Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted?

Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreakiContinue

Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted?

Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.

Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.

Critics

  • Let’s Go to the Stats

    What is it about math that can make people so angry? In the late 1980s, a wine lover named Orley Ashenfelter began publishing a newsletter called Liquid Assets that predicted how good each Bordeaux vintage would turn out to be. Instead of basing his ... (read full critics)

    nytimes published on Sat, 18 Sep 2010

4 Reviews

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  • Apre la mente

    Ti fa capire come le persone possono essere intelligenti e sfruttare meglio tutte le conoscenze per prendere delle decisioni sagge.
    Ma d'altra parte tinfa capire quante persone poco intelligenti (e talvolta arroganti) non ne vogliano sapere.

    Is this helpful?

    Marco Torchiano said on Jan 14, 2011 about the Paperback edition | Add your feedback

  • Very interesting but also... scary. Hope all these nice thingies will be used just for good... power of science.

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    Fabio Akbar said on Apr 8, 2010 | Add your feedback

  • Super Crunchers is a fascinating look at how statistical methods can be applied to problems in business, medicine, education, and more. The author, Ian Ayres, is to be commended on his presentation of technical concepts in an easy-to-understand manner. For teachers, the book is a virtual trea ... (continue)

    Super Crunchers is a fascinating look at how statistical methods can be applied to problems in business, medicine, education, and more. The author, Ian Ayres, is to be commended on his presentation of technical concepts in an easy-to-understand manner. For teachers, the book is a virtual treasure trove, with example after example of individuals and organizations harnessing statistical methods to make superior decisions. The only drawback is the tone: the first half of the book borders on sensationalism. If, like me, you find this off-putting, try to stay the course—the second half is more subdued.

    Is this helpful?

    Victor B said on Dec 27, 2008 about the Paperback edition | Add your feedback

Book Details

  • Rating:
    (15)
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  • English Books
  • Hardcover 272 Pages
  • ISBN-10: 0553805401
  • ISBN-13: 9780553805406
  • Publisher: Bantam
  • Pub date: Aug 28, 2007
  • Dimensions: 1548 mm x 1032 mm x 194 mm Just how big is that?
  • Also available as: Paperback
  • In other languages: other languages 繁體書
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ISBN Edition List Sale Seller
9780553805406 Hardcover $25.00 $21.37 bn.com
-- $16.00 ebooks.com
$26.00 $18.82 The Book Depository
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