The author is a good story teller. His presentation is well organized to illustrate his points. Loss aversion? Committment to our own past/path? Auction of a $20 note is a good demonstration. Value attribution? nobody pay attention to the performance a well-known violinist who dresses like street performer. I do learn an important lesson to keep all stakeholders apprised when you have to push something out.
Last but not least, I like the way the first page of each cahpter is designed - a flow of idea of the forthcoming chapter!...Continua
This is a well written book. I jumped into it once I bought it without going through the preface and prologue, until I finished it.
This book has some similarities with Ori Brafman's another book "The Starfish and The Spider". He effectively used stories to illustrate the of social and psychological phenomenons and transcended them into theories, avoiding hard and boring terminologies and hypothesis.
The book provokes a lot of thinking. As an information security professional I always wonder why educated people make wrong decisions on risk management, even though they are aware of all the risks. "Sway" is one missing link to the mystery of human mind. "Bruce Schneier on Security" is another book by a security guru who speaks both languages of information security and psychology....Continua