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Sway

The Irresistible Pull of Irrational Behavior

By Ori Brafman, Rom Brafman

(15)

| Others | 9780385530606

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Book Description

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it Continue

Critics

Keeping to the straight and narrow

Sway is a slim, stylish book that is self-consciously part of a trend. Like Blink and Freakonomics, it looks at the science of decision-making, taking obscure academic studies and applying them to everyday life. It shares with those books the breezy, ... (read full critics)

spectator published on Fri, 17 Sep 2010

Keeping to the straight and narrow

Sway is a slim, stylish book that is self-consciously part of a trend. Like Blink and Freakonomics, it looks at the science of decision-making, taking obscure academic studies and applying them to everyday life. It shares with those books the breezy, ... (read full critics)

spectator published on Mon, 13 Sep 2010

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2 Reviews

The author is a good story teller. His presentation is well organized to illustrate his points. Loss aversion? Committment to our own past/path? Auction of a $20 note is a good demonstration. Value attribution? nobody pay attention to the performance a well-known violinist who dresses like street pe ... (continue)

The author is a good story teller. His presentation is well organized to illustrate his points. Loss aversion? Committment to our own past/path? Auction of a $20 note is a good demonstration. Value attribution? nobody pay attention to the performance a well-known violinist who dresses like street performer. I do learn an important lesson to keep all stakeholders apprised when you have to push something out.
Last but not least, I like the way the first page of each cahpter is designed - a flow of idea of the forthcoming chapter!

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Waleswong said on Mar 17, 2010 about the Hardcover edition | Add your feedback

The hint to our irrational mind

This is a well written book. I jumped into it once I bought it without going through the preface and prologue, until I finished it.
This book has some similarities with Ori Brafman's another book "The Starfish and The Spider". He effectively used stories to illustrate the of social and psycho ... (continue)

This is a well written book. I jumped into it once I bought it without going through the preface and prologue, until I finished it.
This book has some similarities with Ori Brafman's another book "The Starfish and The Spider". He effectively used stories to illustrate the of social and psychological phenomenons and transcended them into theories, avoiding hard and boring terminologies and hypothesis.
The book provokes a lot of thinking. As an information security professional I always wonder why educated people make wrong decisions on risk management, even though they are aware of all the risks. "Sway" is one missing link to the mystery of human mind. "Bruce Schneier on Security" is another book by a security guru who speaks both languages of information security and psychology.

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SC Leung said on Jul 29, 2009 about the Hardcover edition | Add your feedback