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Taking Your Talent to the Web

Making the Transition

By Jeffrey Zeldman

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| Paperback | 9780789724892

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Book Description

Taking Your Talent to the Web is aimed primarily at print designers in the process of trading in their Pantone swatch book for a Web-safe colour palette. Designers following this path are more numerous than wildebeest on the plains of the Sere Continue

Taking Your Talent to the Web is aimed primarily at print designers in the process of trading in their Pantone swatch book for a Web-safe colour palette. Designers following this path are more numerous than wildebeest on the plains of the Serengeti, but in fact the book serves as an excellent primer for anyone considering Web design as a profession.

This is not a technical manual. It won't teach you how to hand code Javascript rollovers, create animated gif banners or "turn ugly typography into ugly 3-D typography". Instead, Jeffrey Zeldman uses his considerable talents and knowledge to provide a comprehensive and well-informed tour. Based on the Populi Curriculum, the US training programme which Zeldman had a hand in developing, the book takes an in-depth look at the many and various Web technologies and their implications for practical and workable design.

This takes in the kind of stuff you'd expect--navigation and interface design, typography, colour, style sheets, browser compatibility and standards--and adds a wealth of useful background material. Where examples are provided, Zeldman gives WYSIWYG HTML editors like GoLive and Dreamweaver a wide birth, preferring to stick with clean, functional hand-wrought HTML.

The best thing about the book, though, is Zeldman's style. Very few authors have the ability to inject humour into technical subjects without it being intrusive and irritating, but he manages to pull it off on almost every page. This is a book you'll actually enjoy reading, as well as learning from. --Ken McMahon

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Book Details

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  • English Books
  • Paperback 300 Pages
  • ISBN-10: 0789724898
  • ISBN-13: 9780789724892
  • Publisher: Que Pub
  • Publish date: 2001-03-01
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