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Technique for Producing Ideas

By James Webb Young

(9)

| Paperback | 9780844230009

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Book Description

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking Continue

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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Book Details

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  • English Books
  • Paperback 64 Pages
  • Edition: Reissue
  • ISBN-10: 0844230006
  • ISBN-13: 9780844230009
  • Publisher: NTC/Contemporary Publishing Company
  • Pub date: Jan 01, 1988
  • In other languages: other languages 繁體書, 简体书
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