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Book Description
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
- Book Details
- English Books
- Rating:
(6)
4 stars 
3 stars 2 stars 1 star - Paperback 64 Pages
- Edition: Reissue
- ISBN-10: 0844230006
- ISBN-13: 9780844230009
- Publisher: NTC/Contemporary Publishing Company
- Pub date: Jan 01, 1988
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