Ten Deadly Marketing Sins

Signs and Solutions

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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even ... Continua
Ha scritto il 22/08/11
It is not that I was really worried about anything (…), but I felt I owed it to the master to read this book(let). According to Kotler, marketing theory is doing fine, but marketing in the real world has problems which need to be fixed. Marketing ...Continua

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