Tested Advertising Methods
(Prentice Hall Business Classics)
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- English Books
- Paperback 304 Pages
- Edition: 5th
- ISBN-10: 0130957011
- ISBN-13: 9780130957016
- Publisher: Prentice Hall
- Pub date: Jul 01, 1998
- Dimensions: 1484 mm x 968 mm x 129 mm Just how big is that?
- Also available as: Hardcover
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780130957016 | Paperback | $14.95 | $10.76 | bn.com |
| $15.95 | $9.99 | The Book Depository | ||
| Other editions → | ||||
Marcellomarchese 
"Test, test, test!"
In advertising, never trust your instinct. Trust your test results. This is Caples' message to his readers in a nutshell. He tells you how to write good copy and how to test it's effectiveness. Altough the book's over 20 years old, many tips still hold.
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