Tested Advertising Methods

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A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred ...Continua
Ha scritto il 09/10/10
"Test, test, test!"
In advertising, never trust your instinct. Trust your test results. This is Caples' message to his readers in a nutshell. He tells you how to write good copy and how to test it's effectiveness. Altough the book's over 20 years old, many tips still ...Continua

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