Tested Advertising Methods

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A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Ha ...Continua
Niek
Ha scritto il 09/10/10
"Test, test, test!"
In advertising, never trust your instinct. Trust your test results. This is Caples' message to his readers in a nutshell. He tells you how to write good copy and how to test it's effectiveness. Altough the book's over 20 years old, many tips still ho...Continua

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