The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

Average vote of 17
| 2 total contributions of which 2 reviews , 0 quotes , 0 images , 0 notes , 0 video
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: "The 11 Immutable Laws of Internet Branding" Smart and accessible, "The 22 Immutable Laws of Branding" is the definitive text on branding, pairi ...Continua
Atlas
Ha scritto il 03/08/09
SPOILER ALERT
Truth to tell, there isn’t really 22 laws but just 2 laws. The first law is to maintain uniqueness, remain focus with your message by being consistent, and don’t muddle your message by trying to become “everything” to everyone. The second law is that...Continua
Biliana
Ha scritto il 24/11/07

Definitely a must-read and a must-have, at least for my library.


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