The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

Average vote of 17
| 2 total contributions of which 2 reviews , 0 quotes , 0 images , 0 notes , 0 video
Branding. Dubbed by many the " marketing buzzword" of the late ' 90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, ...Continua
Atlas
Ha scritto il 03/08/09
SPOILER ALERT
Truth to tell, there isn’t really 22 laws but just 2 laws. The first law is to maintain uniqueness, remain focus with your message by being consistent, and don’t muddle your message by trying to become “everything” to everyone. The second law is that...Continua
Biliana
Ha scritto il 24/11/07

Definitely a must-read and a must-have, at least for my library.


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