The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

Average vote of 17
| 2 total contributions of which 2 reviews , 0 quotes , 0 images , 0 notes , 0 video
The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 2 ...Continua
Ha scritto il 03/08/09
SPOILER ALERT
Truth to tell, there isn’t really 22 laws but just 2 laws. The first law is to maintain uniqueness, remain focus with your message by being consistent, and don’t muddle your message by trying to become “everything” to everyone. The second law is that ...Continua
Ha scritto il 24/11/07
Definitely a must-read and a must-have, at least for my library.

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