The 22 Immutable Laws of Branding

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| 2 total contributions of which 2 reviews , 0 quotes , 0 images , 0 notes , 0 video
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theor ...Continua
Ha scritto il 03/08/09
SPOILER ALERT
Truth to tell, there isn’t really 22 laws but just 2 laws. The first law is to maintain uniqueness, remain focus with your message by being consistent, and don’t muddle your message by trying to become “everything” to everyone. The second law is that ...Continua
Ha scritto il 24/11/07
Definitely a must-read and a must-have, at least for my library.

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