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The Advertising Concept Book

Think Now, Design Later. by Pete Barry

By Pete Barry

(44)

| Hardcover | 9780500514054

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Book Description

Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including in Continue

Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, "The Advertising Concept Book" can help anyone produce better advertising.

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Book Details

  • Rating:
    (44)
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  • English Books
  • Hardcover 256 Pages
  • ISBN-10: 0500514054
  • ISBN-13: 9780500514054
  • Publisher: Thames & Hudson
  • Publish date: 2008-05-01
  • Dimensions: 0 mm x 1,289 mm x 1,547 mm Just how big is that?
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