The Advertising Controversy
Evidence on the Economic Effects of Advertising
By Paul W. Farris, Mark S. Albion
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Book Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
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Book Details
- English Books
- Others 245 Pages
- ISBN-10: 086569057X
- ISBN-13: 9780865690578
- Publisher: Auburn House
- Pub date: Feb 28, 1981
- Dimensions: 1542 mm x 1000 mm x 129 mm Just how big is that?
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780865690578 | Others | $108.95 | -- | The Book Depository |
