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The Age of Persuasion

How Marketing Ate Our Culture

By Mike Tennant

(3)

| Hardcover | 9780307397317

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Book Description

The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hug Continue

The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining - and eye-opening - insider's look at the ever-expanding world of marketing. The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become …<br /> read more</p><p>About the Author<br />Terry O'Reilly is the award-winning co-founder of Pirate Radio and Television in Toronto and New York. Together with Mike Tennant he created the CBC Radio series O'Reilly on Advertising and The Age of Persuasion.

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Book Details

  • Rating:
    (3)
    • 5 stars
  • English Books
  • Hardcover 352 Pages
  • ISBN-10: 0307397319
  • ISBN-13: 9780307397317
  • Publisher: Knopf Canada
  • Publish date: 2009-10-27
  • Also available as: Paperback , Others , eBook
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