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The Anatomy of Buzz

How to Create Word of Mouth Marketing (Unabridged)

By Emanuel Rosen, Jason Culp (Narrator)

(9)

| Audio CD | No ISBN

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Book Description

How did the makers of Trivial Pursuit manage to create huge demand for their game, almost overnight? How did BMW use James Bond to double their orders for the Z3 roadster? Why did it take cameras fifty years to become accepted by the general public?

The answer: word-of-mouth marketing. Word-of Continue

Critics

The Anatomy of Buzz: How to Create Word of Mouth Advertising By Emanuel Rosen

People talk. There's no getting around it. People talk about each other and about themselves because we are social animals who love to communicate. This month we look at talk from three different points of view: talk as a marketing tool, as a sales t ... (read full critics)

bookpage published on Wed, 15 Sep 2010

1 Review

3 people find this helpful

The book tells the readers how "word of mouth" works to create buzz, thus promoting the products.
The start of the book is interesting and it gets more boring towards the end. Although quite a number of examples are cited, they are quite repetitive (and outdated as it was written in some year ... (continue)

The book tells the readers how "word of mouth" works to create buzz, thus promoting the products.
The start of the book is interesting and it gets more boring towards the end. Although quite a number of examples are cited, they are quite repetitive (and outdated as it was written in some years ago, e.g. it only cited Hotmail but not Google as an example). Somehow it cannot jump out the trend that it's just a book which uses hundreds of pages to elaborate a small idea, i.e. a reader can jump a few chapters without losing anything valuable. And most of the contents in the latter part are just old wine in a new bottle.
Anyway, the idea in the book is quite inspiring. It worths spending some time.
If you don't know whether you will be interested in it, you can go to the author's website to take a glance first:
http://www.emanuel-rosen.com

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CCC said on Aug 30, 2007 about the Paperback edition | Add your feedback