The Anatomy of Buzz

Creating Word-of-mouth Marketing

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When purchasing certain products, customers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even relative strangers. Yet most of today's marketing still focuses on how to use advertizing and ... Continua
Ha scritto il 30/08/07
The book tells the readers how "word of mouth" works to create buzz, thus promoting the products.The start of the book is interesting and it gets more boring towards the end. Although quite a number of examples are cited, they are quite repetitive
  • 3 mi piace

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