The Anatomy of Buzz

Creating Word-of-mouth Marketing

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Why did it take cameras more than 50 years to start spreading from professionals to the general public? How did Sun Microsystems use the networks to spread the word about Java? How did the makers of Trivial Pursuit create huge demand for the game ...Continua
Ha scritto il 30/08/07
The book tells the readers how "word of mouth" works to create buzz, thus promoting the products.The start of the book is interesting and it gets more boring towards the end. Although quite a number of examples are cited, they are quite repetitive
  • 3 mi piace

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