The Anatomy of Buzz

How to Create Word of Mouth Marketing

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A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a ... Continua
Ha scritto il 30/08/07
The book tells the readers how "word of mouth" works to create buzz, thus promoting the products.The start of the book is interesting and it gets more boring towards the end. Although quite a number of examples are cited, they are quite repetitive
  • 3 mi piace

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