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The Apple Way

12 Management Lessons from the World's Most Innovative Company

By Jeffrey L. Cruikshank

(6)

| Hardcover | 9780072262339

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Book Description

Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The Apple Way examines how the companyContinue

Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The Apple Way examines how the company combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game. This insightful book divulges how the company's steps--and missteps--have led to its continuing evolution, and what lessons you can learn from Apple.

1 Review

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  • As an Apple fans, we always want to know why Apple become such a successful company in creative and computer field. There are ways to learn and this book provide 12 ways that Apple did.
    Wonder why Apple is so creative? There have to be a reason behind all the amazing products from Apple. And to ... (continue)

    As an Apple fans, we always want to know why Apple become such a successful company in creative and computer field. There are ways to learn and this book provide 12 ways that Apple did.
    Wonder why Apple is so creative? There have to be a reason behind all the amazing products from Apple. And to be creative aren't only talents tell, it's always something triggering the creativity of you, and your brain.
    This is a good book to start to be a AppleCreativitian.

    Is this helpful?

    Billykomh said on Sep 10, 2009 | Add your feedback

Book Details

  • Rating:
    (6)
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  • English Books
  • Hardcover 224 Pages
  • Edition: 1
  • ISBN-10: 0072262338
  • ISBN-13: 9780072262339
  • Publisher: McGraw-Hill
  • Pub date: Dec 19, 2005
  • Dimensions: 1484 mm x 968 mm x 194 mm Just how big is that?
  • In other languages: other languages 繁體書
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9780072262339 Hardcover $24.95 $19.96 bn.com
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