The Art of Choosing

Critics

• The Art of Choosing By Sheena Iyengar

  Coke or Pepsi. Bush or Gore. Sink or swim. If asked to select from any of these pairs, you might assume taste, political affiliation and basic human nature would influence your respective choices. But in Sheena Iyengar’s view, it’s more likely that e ... (read full critics)

  bookpage published on Sat, 18 Sep 2010

• Indecision-Making

  Sheena Iyengar is the psychologist responsible for the famous jam experiment. You may have heard about it: At a luxury food store in Menlo Park, researchers set up a table offering samples of jam. Sometimes, there were six different flavors to choose ... (read full critics)

  nytimes published on Fri, 17 Sep 2010

1 Review

• 

  Useful and well written, but all in all not so surprising or inspiring.

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  dario villa said on Jul 8, 2011 about the Others edition | Add your feedback

Book Details

• Rating:
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• English Books
• Mass Market Paperback 329 Pages
• Edition: 1
• ISBN-10: 044655944X
• ISBN-13: 9780446559447
• Publisher: Twelve
• Pub date: Mar 01, 2010
• Also available as: Others

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