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The Art of Looking Sideways

By Alan Fletcher

(27)

| Hardcover | 9780714834498

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Book Description

The ultimate guide to visual awareness. Compiled over decades by one of today's most brilliant graphic designers, this is a panoply of curious facts, visual puns, anecdotes, serious science, insights, images, jokes, memories and reflections, with 700 illustrations and quotes from over 1000+ writers.Continue

The ultimate guide to visual awareness. Compiled over decades by one of today's most brilliant graphic designers, this is a panoply of curious facts, visual puns, anecdotes, serious science, insights, images, jokes, memories and reflections, with 700 illustrations and quotes from over 1000+ writers.

The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes, memories all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 'chapters', all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery.

This book does not set out to teach lessons, but it is full of wisdom and insights collected from all over the world. Describing himself as a 'visual jackdaw', master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.

The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

4 Reviews

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  • a book which is made up of quotations, a book I would bring if I were in an isolated island.

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    Vivian Liang said on Jan 26, 2011 | Add your feedback

  • Have a good peep.

    A designer put together all inspirations / ideas he once had into a thick as a brick book for sharing. You find quotes, photos, newspaper clipping, sketches and all sorts of useful (or useless?) info. They have been carefully and objectively designed to get an artistic look and feel so that it won't ... (continue)

    A designer put together all inspirations / ideas he once had into a thick as a brick book for sharing. You find quotes, photos, newspaper clipping, sketches and all sorts of useful (or useless?) info. They have been carefully and objectively designed to get an artistic look and feel so that it won't get messy. With no particular order and you can flip through it to get your own inspirations from it anytime.

    All in all it's a very good reference book even if you are not working in design industry. Imagine you can dig into someone else's head / mind to find out what he was thinking or up to...It's like browsing the designer's PC hard drive. Just be warned, while digesting all the funny or crazy clues, don't get lost.

    Is this helpful?

    Jet2 said on Oct 3, 2007 | Add your feedback

Book Details

  • Rating:
    (27)
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  • English Books
  • Hardcover 1067 Pages
  • ISBN-10: 0714834491
  • ISBN-13: 9780714834498
  • Publisher: Phaidon Press
  • Pub date: Aug 20, 2001
  • Dimensions: 1613 mm x 1355 mm x 387 mm Just how big is that?
  • Also available as: Paperback
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9780714834498 Hardcover $49.95 $35.96 bn.com
€39.95 €36.75 IBS.IT
$49.95 $37.80 The Book Depository
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