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The Art of Writing Advertising

Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,

By Denis Higgins

Paperback | 0071410937 | Details

Book Description

A McGraw-Hill Advertising Classic

"What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising.

Their entertaining and historically compelling answers will Continue

A McGraw-Hill Advertising Classic

"What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising.

Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.

Book Details

  • English Books
  • Paperback 128 Pages
  • Edition: 1
  • ISBN-10: 0071410937
  • ISBN-13: 9780071410939
  • Publisher: McGraw-Hill
  • Pub date: Jan 21, 2003
  • Dimensions: 23 cm x 15 cm x 2 cm Just how big is that?
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