Share
Organize
Explore
has ALL you need!
A community for book lovers to create their own bookshelves, share and explore books.
Sign Up for FREE!
The Art of Writing Advertising
Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
Book Description
A McGraw-Hill Advertising Classic
"What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising.
Their entertaining and historically compelling answers will Continue
Book Details
- English Books
- Paperback 128 Pages
- Edition: 1
- ISBN-10: 0071410937
- ISBN-13: 9780071410939
- Publisher: McGraw-Hill
- Pub date: Jan 21, 2003
- Dimensions: 23 cm x 15 cm x 2 cm Just how big is that?
