The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
By Guy Kawasaki




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Book Description
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing mavenContinue
Critics
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blogcritics published on Sun, 9 Jan 2005
7 Reviews
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9 people find this helpful




Essential for building a startup
Former evangelist of Apple computer Guy Kawasaki shares his insights about starting a business. Areas covered include:
Positioning
Pitching
Writing biz plans
Bootstrapping
Recruiting
Raising money
...Highly readable (and funny). Both the exercises and FAQs ... (continue)
Greg Sung said on Feb 17, 2007 | Add your feedback
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5 people find this helpful




The Art of the Start
Seldom does a book make me feel high. But this one does.
It is not only good for startup people, but also desirable for those who do a lot of pitching, presentation, PR etc. and people who care about "changing the world". I especially like the first and last chapters talking about "making mea ... (continue)Leona said on May 22, 2007 | Add your feedback
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pakman said on Mar 12, 2007 | Add your feedback
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Chris Book said on Nov 30, 2010 | Add your feedback
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Written by Guy Kawasaki, a venture capitalist, this book provides some essential steps for those who are contemplating to start their own business. The author outlines the process of realizing "entrepreneurship" from the art of starting, positioning, pitching, writing a business plan, raising capita ... (continue)
SC Chiu said on Apr 12, 2010 | Add your feedback
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Jonaschau said on Jul 18, 2009 | 1 feedback
Book Details
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Rating:




(43)
- English Books
- Hardcover 240 Pages
- ISBN-10: 1591840562
- ISBN-13: 9781591840565
- Publisher: Portfolio Hardcover
- Pub date: Sep 09, 2004
- Dimensions: 1484 mm x 1032 mm x 194 mm Just how big is that?
- In other languages: other languages
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Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9781591840565 | Hardcover | $27.95 | $20.12 | bn.com |
| -- | $19.99 | ebooks.com | ||
| $27.95 | $17.99 | The Book Depository | ||
| Other editions → | ||||
| + 1 copy tradable: → | ||||
Having An Entrepreneurial Seizure? Time For "The Art of the Start" Share
Ever read The E-Myth by Michael Gerber? It was a business book from the late 1980s built around an exceptional and theretofore little-understood premise: that most people who start a business aren't entrepreneurs. Instead, they're technicians, crafts ... (read full critics)