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The Balanced Scorecard

Translating Strategy into Action

By David P. Norton, Robert S. Kaplan

(13)

| Hardcover | 9780875846514

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Book Description

Here is the book-by the recognized architects of the Balanced Scorecard--that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the Continue

Here is the book-by the recognized architects of the Balanced Scorecard--that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals.



Kaplan and Norton demonstrate how senior executives in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance. They show how to use measures in four categories-financial performance, customer knowledge, internal business processes, and learning and growth-to align individual, organizational, and cross-departmental initiatives and to identify entirely new processes for meeting customer and shareholder objectives.



The authors also reveal how to use the Balanced Scorecard as a robust learning system for testing, gaining feedback on, and updating the organization's strategy. Finally, they walk through the steps that managers in any company can use to build their own Balanced Scorecard.



The Balanced Scorecard provides the management system for companies to invest in the long term-in customers, in employees, in new product development, and in systems-rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business.


2 Reviews

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  • 1 person find this helpful

    Brilliant considering its effort in consolidating the various measurement into one set of defined Key-performance indicator, it's great.

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    Love Is Touch said on Jul 11, 2007 | Add your feedback

  • *** This comment contains spoilers! ***

    One of the biggest problem in management is that Business Strategy is always good on paper but not in the real world. This is because Business Strategy is made in the board room, isolated from the real world that is the front line and once this strategy is handed down from the top, frontline executi ... (continue)

    One of the biggest problem in management is that Business Strategy is always good on paper but not in the real world. This is because Business Strategy is made in the board room, isolated from the real world that is the front line and once this strategy is handed down from the top, frontline executives are at a lost on how to execute such a strategy. Balanced Scorecard as a framework links this Strategy – Performance gap. Norton and Kaplan’s other book, “Strategy Map” deals with the development of an “executable” strategy while this book provides the framework for monitoring and controlling of the “performance of strategy”. The book is not for everybody though. Definitely, this is not a book that a non – business or for that matter, even an occasional business reader could appreciate. This is a hard core business book that is most appropriate for those who understand the nuances of Strategy making, Implementation, and Performance management.

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    Atlas said on Aug 3, 2009 | Add your feedback

Book Details

  • Rating:
    (13)
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  • English Books
  • Hardcover 322 Pages
  • Edition: 1
  • ISBN-10: 0875846513
  • ISBN-13: 9780875846514
  • Publisher: Harvard Business School Press
  • Pub date: Sep 01, 1996
  • Dimensions: 1548 mm x 1032 mm x 194 mm Just how big is that?
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9780875846514 Hardcover $39.95 $28.76 bn.com
$39.95 $25.99 The Book Depository
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