The Beginner's Guide to Colour Psychology includes everything you ever wanted to know about color and our responses to it. The book explains exactly what color is and how it works, discussing traditional ideas about its influence on behavior and mood, then going on to describe scientifically based theories of color harmony. Generously illustrated with helpful color photos and charts, it shows you how to effectively apply color theory to your wardrobe, home, and workplace as well to commercial design. Personality types and their relationship to specific colors are described in detail, and quizzes and practical examples help you to determine your own "personal palette."