Hooray! You have added the first book to your bookshelf. Check it out now!
[−]
  • Search Digit-count Valid ISBN Invalid ISBN Valid Barcode Invalid Barcode

The Big Picture

Money and Power in Hollywood

By Edward Jay Epstein

(2)

| Paperback | 9780812973822

Like The Big Picture?
Join aNobii to see if your friends read it, and discover similar books!

Sign up for free

Book Description

During the heyday of the studio system spanning the 1930s, ‘40s, and ‘50s, virtually all the American motion picture industry’s money, power, and prestige came from a single activity: selling tickets at the box office. Today, the movie business is just a small, highly visible outpoContinue

During the heyday of the studio system spanning the 1930s, ‘40s, and ‘50s, virtually all the American motion picture industry’s money, power, and prestige came from a single activity: selling tickets at the box office. Today, the movie business is just a small, highly visible outpost in a media universe controlled by six corporations–Sony, Time Warner, NBC Universal, Viacom, Disney, and NewsCorporation. These conglomerates view films as part of an immense, synergistic, vertically integrated money-making industry.

In The Big Picture, acclaimed writer Edward Jay Epstein gives an unprecedented, sweeping, and thoroughly entertaining account of the real magic behind moviemaking: how the studios make their money. Epstein shows how, in Hollywood, the only art that matters is the art of the deal: major films turn huge profits, not from the movies themselves but through myriad other enterprises, such as video-game spin-offs, fast-food tie-ins, soundtracks, and even theme-park rides.

The studios may compete with one another for stars, publicity, box-office
receipts, and Oscars; their corporate parents, however, make fortunes
from cooperation (and collusion) with one another in less glamorous markets, such as cable, home video, and pay-TV.

But money is only part of the Hollywood story; the social and political milieus–power, prestige, and status–tell the rest. Alongside remarkable financial revelations, The Big Picture is filled with eye-opening true Hollywood insider stories. We learn how the promise of free cowboy boots for a producer delayed a major movie’s shooting schedule; why stars never perform their own stunts, despite what the supermarket tabloids claim; how movies intentionally shape political sensibilities, both in America and abroad; and why fifteen-year-olds dictate the kind of low-grade fare that has flooded screens across the country.

Epstein also offers incisive profiles of the pioneers, including Louis B. Mayer, who helped build Hollywood, and introduces us to the visionaries–Walt Disney, Akio Morita, Rupert Murdoch, Steve Ross, Sumner Redstone, David Sarnoff–power brokers who, by dint of innovation and deception, created and control the media that mold our lives. If you are interested in Hollywood today and the complex and fascinating way it has evolved in order to survive, you haven’t seen the big picture until you’ve read The Big Picture.


From the Hardcover edition.

Critics

  • The Grand Acquisitors

    In his study of “the new logic of money and power in Hollywood,” Edward Jay Epstein offers the reader a goodly array of facts, some of them charming and others of them snooze-making. I can’t easily suppress my indifference to the fact that Sony emplo ... (read full critics)

    nybooks published on Mon, 23 Aug 2010

  • The Grand Acquisitors

    In his study of “the new logic of money and power in Hollywood,” Edward Jay Epstein offers the reader a goodly array of facts, some of them charming and others of them snooze-making. I can’t easily suppress my indifference to the fact that Sony emplo ... (read full critics)

     published on Thu, 7 Apr 2005

1 Review

Login or Sign Up to write a review
  • The real story behind the movies

    Epstein lays bare the process behind the movies today: who makes them, why they make them, and who profits from them. He contrasts this new Hollywood to that of the pre-1948 studio system, when studios had total control over films, stars, theaters, and pretty much everything else. His main point i ... (continue)

    Epstein lays bare the process behind the movies today: who makes them, why they make them, and who profits from them. He contrasts this new Hollywood to that of the pre-1948 studio system, when studios had total control over films, stars, theaters, and pretty much everything else. His main point is that movies have become marginalized in importance, both financially for the studios (and the multimedia conglomerates who own them), as well as in the eyes of the consumer, noting that while only 2% of the American public may go to a movie on a single day, 95% will watch something on television. He further argues that movies mainly serve as a launching pad for the real moneymaking enterprises of a studio’s corporate parent, namely the licensing of the studio’s intellectual properties, and the ability to provide the consumer with all different types of home entertainment, from DVD’s to games to movies on demand. He demonstrates the post-studio system shift from making and marketing movies for adults to making and marketing movies for children and teens. He argues that adult movies mainly get made to further Hollywood’s sense of its artistic importance, but that even this is being threatened by the rise of digital technology, which may someday serve to make the human element in movies mostly unnecessary. A grand journey through a world where nothing is as it seems, because every aspect of the process is hidden behind illusion, subterfuge, or even outright lies, all to further the ‘magic’ of movies. You cannot read this book and ever hope to look at movies the same way again.

    Is this helpful?

    Jason said on Jun 21, 2009 | Add your feedback

Book Details

  • Rating:
    (2)
    • 5 stars
    • 4 stars
    • 3 stars
    • 2 stars
    • 1 star
  • English Books
  • Paperback 416 Pages
  • Edition: Reprint
  • ISBN-10: 0812973828
  • ISBN-13: 9780812973822
  • Publisher: Random House Trade Paperbacks
  • Pub date: Jan 10, 2006
  • Dimensions: 1290 mm x 839 mm x 194 mm Just how big is that?
  • Also available as: Hardcover
Improve data of this book

Prices Change currency & sellers

ISBN Edition List Sale Seller
9780812973822 Paperback $15.95 $13.02 bn.com
$15.95 $11.99 The Book Depository
Other editions
Added to Shelf Added to Wish List

Inline Translation Mode

Left click to navigate, right click to translate.

inline translation guide

or close

Inline translation is not ready for this page yet.

Inline translation mode.

Share this page with your friends.

The viewport has not loaded.