The Brand Gap

How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview

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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic ...Continua
Ha scritto il 02/05/11
Short and juicy
Interesting. Easy to read. You might even find it inspiring (if it is the first book you reasd about branding, I suppose). Three stars and not more because it is far shorter than it is juicy...

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