The Branding of Business. A history of business and the brands that made history. From early Europe, to the age of exploration, to the 20th century when business and brands spread around the world - to the new 21st century, this book documents many ...
of the amazing changes that have taken place. The book covers many industries and products - everything from transport - sea, road, rail, air to communication, banking, tobacco, liquor, insurance, health, retailing, manufacturing, construction, slow food, fast food and a whole lot more. It also asks the important questions relating to current day business. Does invention still play a part? Is big business the way of the future? Where will globalisation take us? Currently the world faces many issues - aids, bird flu, polar meltdown, climate change, terrorism. All of these problems affect business and brands. Perhaps by better understanding the past, we may well better understand the future.
Number of pages: 289
Date of publication: 30/04/2006
- ISCRIVITI AD ANOBII -
Ti piace The Branding of Business? Iscriviti ad aNobii per vedere chi dei tuoi amici lo ha letto, e scopri libri simili!