Inside the Minds: The Business of Wine is an authoritative, insider's perspective on the ins and outs of the wine industry and the future of the business, on a global scale. Featuring Presidents and CEOs representing some of the top vineyards across the nation, this book provides a broad, yet comprehensive overview of the current shape and future state of this fascinating industry. Discussing wine trends and changes, as well as the intricacies of delivering a quality product and profiting year after year, these authorities walk through the lifecycle of a wine, covering everything from harvesting and fermentation to distribution and marketing. Raising critical points around the essentiality of drawing consumers, developing relationships with retailers and distributors, and building a reputation, these leaders articulate the finer points around the industry now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great minds of today, as experts offer a candid and unprecedented glimpse into this fully gratifying industry.