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The Business of Changing the World

By Marc Benioff, Carlye Adler

(2)

| Hardcover | 9780071481519

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Book Description

All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In The Business of Changing the World, Marc Benioff and 19 otheContinue

All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In The Business of Changing the World, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits.

This inspiring collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities CEOs must possess in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn.

These are just a few of the extraordinary leaders you'll hear from:

Michael Dell explains how making a commitment to environmentally sustainable products isn't just the right thing to do-it makes good business sense Alan Hassenfeld, the chairman of Hasbro-a pioneer of the integrated corporation-shares why he believes he owes a “debt” to the children of the world and how Hasbro expanded its reach beyond the playroom UPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values Timberland president and CEO Jeffrey Swartz tells how, by integrating social justice into its business model, the company represents the apex in innovation in CSR Michael Milken reveals how applying best business approaches to healthcare and education can have a positive impact on the U.S. economy

In The Business of Changing the World, these trailblazers reveal why your company can-and should-start making the world a better place.

3 Reviews

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  • Salesforce founder explains his vision and theory of 1-1-1: 1 percent of profits, 1 percent of equity, and 1 percent of employee hours back to the communities it serves, that also Google is following.

    He also explains why software companies should give some grants (usually with free software) ... (continue)

    Salesforce founder explains his vision and theory of 1-1-1: 1 percent of profits, 1 percent of equity, and 1 percent of employee hours back to the communities it serves, that also Google is following.

    He also explains why software companies should give some grants (usually with free software) to non-profit, like Salesforce and Google do.

    Is this helpful?

    Eugenio La Mesa said on Sep 6, 2009 | Add your feedback

  • Like a case book, it contains history and success stories about each multinational companies striving for corporate social responsibility (CSR), accompanying with a speech from that CEO / founder.

    Is this helpful?

    Mingles said on Apr 4, 2007 | Add your feedback

Book Details

  • Rating:
    (2)
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  • English Books
  • Hardcover 304 Pages
  • Edition: 1
  • ISBN-10: 0071481516
  • ISBN-13: 9780071481519
  • Publisher: McGraw-Hill
  • Pub date: Sep 07, 2006
  • Dimensions: 1548 mm x 1032 mm x 194 mm Just how big is that?
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Prices Change currency & sellers

ISBN Edition List Sale Seller
9780071481519 Hardcover $27.95 $23.89 bn.com
$27.95 $21.63 The Book Depository
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