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The Buying Brain

Secrets for Selling to the Subconscious Mind

By A. K. Pradeep

(1)

| Hardcover | 9780470601778

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Book Description

"The Buying Brain" offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things, and also probes deeper questions on how this new knowledge can enhance customers' lives.

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Book Details

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  • English Books
  • Hardcover 252 Pages
  • Edition: 1
  • ISBN-10: 0470601779
  • ISBN-13: 9780470601778
  • Publisher: Wiley, John & Sons, Incorporated
  • Pub date: Aug 09, 2010
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Prices Change currency & sellers

ISBN Edition List Sale Seller
9780470601778 Hardcover $27.95 $18.54 bn.com
-- $27.95 ebooks.com
$27.95 $17.99 The Book Depository
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